In 2012, Joe’s only son, Justin, joined M.Z. Impex after a brief stint practicing law. His legal background gave a fresh perspective on the gemstone trade. Together, Joe and Justin eventually decided that specializing was the future of gemstones. Instead of following the traditional gem house route of carrying everything, they decided to focus on what they believed to be the two most mystifying colorful gemstones: Alexandrites and Padparadscha Sapphires. In 2014, the new company was launched as The Rare Gem LLC, which still maintains itself as a trade supplier of Alexandrites and Padparadscha Sapphires.