Authority On Rarity
We are the ultimate authority on rarity. More Rare Than Diamonds. Alexandrites are one of the most unique gemstones in the world. Each stone has a journey. Become part of our legacy, and own something that will be cherished forever.
Looking for Alexandrites? We add new Alexandrites each week.
Like father, like son
We have a combined 47 years of experience in gemstones, and pride ourselves on trustworthy, knowledgable service, without pushy sales tactics.
We strive to hold the highest ethical sourcing standards and disclosure information required by the trade. We have proudly been American Gem Trade Association members for over 3 decades. We also recently joined the International Colored Gemstone Association.
The American Gem Trade Association is the premier authority in colored gemstones and cultured pearls.
The ICA is a worldwide body specifically created to benefit the global colored gemstone industry by advancing and promoting the knowledge and appreciation of colored gemstones.
Put a ring on it
Our in-house jeweler can turn any of our stones into the ring of your dreams.
„This is the most beautiful ring I can imagine“...this is what my daughter said to me, when she saw the ring today!!! And I agree - this ring is so so beautiful, fits absolutely perfectly and is EXACTLY, what I wanted!!! I thank you soooooo much for this excellent work, your professionalism, reliability and your patience ??? Love from LondonA.S7/03/2020
About our store
Our gem workshop is located in Manhattan’s International Gem Tower – the global heart of the precious stone trade. We service clients from all over the world.
Joseph “Joe” Zaroovabeli founded our company in 1977, after years of learning, traveling, and trading.
Joe selects the rarest gemstones for his own collection. We have decided to share Joe’s private collection with the discerning gemstone buyers and collectors of the world.
Your #1 source for Natural Alexandrites and Padparadscha Sapphires. #morerarethandiamonds
See our latest collection ✨
Quality You Can Trust
All our gems are lab certified, and we provide reports. We’ve been in the gem business for over 40 years, and take pride in our reputation.
Custom Jewelry Available
Our in-house jeweler will work with you to create the perfect design. Just choose the option at checkout and we’ll be in touch.
Free Insured US Shipping
40+ Years Of Experience
We’re a father-and-son business who stand by our reputation.
We don’t rest until you’re 100% satisfied with your purchase.
Red Diamond and Blue Diamond
Time and time again the notion of diamonds being rare has been displaced. There are exceptions to everything. Red diamonds and blue diamonds are amongst the most highly sought collectors items in the world. Their scarcity is unmatched. Most recently, a 12.11 carat fancy intense blue diamond sold for approximately $1.3 Million Per Carat! Sotheby’s Auction House estimates this 1.38 ct Red Diamond to sell for $1.8 to $2.8M USD!